Anyone who’s spent a little time in Europe or a little time with a European knows that sneakers are a whole different thing across the pond. European guys and gals can polish off any getup (business suit, pencil skirt, designer denim) with a sleek pair of Asics or vintage Pumas without looking over-athletic or too into comfort.
They have proven to us Americans that sneakers can be a thing of fashion, as the owner of this nice little retro/urban shoe and clothing shop learned. ‘10‘ (870 East 900 South) is one of the newer boutiques in the fun 9th and 9th district with a truly unique collection of sneaks: “Which one is the one you can’t get anywhere else in the U.S.?” you might hear a patron ask.
After playing soccer in Sweden for a time, owner of 10 shoe store came back to Utah and couldn’t find the shop to satiate her cool sneaker craving. So she decided to start her own. And there’s nothing else in Salt Lake quite like it. 10 carries Adidas, Nike, Puma, Asics (and Tiger), and newcomer Keep shoe lines, all with vintage, classic or retro appeal.
You’ll also see Mondrian-inspired t-shirts (just $25) and vintage-looking Tiger t-shirts ($40) in fresh colors and prints. 10 also brings cool warm-up suits and fashion-forward hoodies to the our market. Favorite hard-to-find shoe styles at 10 include original Nike Air Max and low-top Dunks.
Next time you’re in need of a birthday present for a hip teen, a rare shoe for a sneaker-loving friend or just a little urban treat for yourself (like a Kangol purse) head to 10 at 9th and 9th.