The 30,000-shoe Question
Wednesday, January 3rd, 2007You’ve probably heard the same remarks: “It’s just a step-up from Payless,” or “I’ve never seen so many shoes in my life.” It was Jocelyn’s recent comment that really got us curious: “It’s a fabulous place in which I can spend hours trying on all kinds of shoes,” she wrote. Hours? Really?
So we got all sleuth-like and did some investigating of DSW (1132 E. Fort Union Blvd.) on our own—because, to be fair, Payless has been coming up with some pretty good stuff as of late and Jocelyn has pretty great shopping sense.
Here’s what we found on the website: “Typical DSW stores have over 30,000 pairs of shoes in more than 2,000 styles displayed on the selling floor. Our vast selection assures customers that they are highly likely to find styles they are seeking in the size they need. Our self service format allows customers to view, touch, and try on the product to their heart’s content. And, with weekly deliveries of new styles, there’s always something to discover.”
And we liked what we found in store, too: We saw red patent-leather skimmers from Steve Madden, pointy and patterned slides by Mia, as well as styles ranging from not-so-pricey to more-like-designer from Dollhouse, Hype, Nina, Mia, BCBG, Charles David, Enzo Angiolini, and Ann Klein, to name a few.
Be prepared to look—maybe even for a few hours—but one is likely to be rewarded for logging in hours at DSW.

