
Even six years ago, we wouldn’t have been caught dead in a vintage clothing boutique. Actually, around these parts, they scarce existed save the uber-retro varieties like Grunts & Postures and Decades.
We were all about scouting-out our own corduroy OP shorts and high-waisted, patterned skirts. If you found a pair of mint-condition Frye boots for $4.99 at the local D.I. or Savers, the resulting high could last years, and so would the boots. The hunt was as fun and important as the find.
Since we’re not in college anymore (soak up those glorious years whilst you can), we don’t have the same commitment to logging hours at the the thrift stores. Plus, the good stuff’s harder and harder to find thanks to the rising popularity of yesterday’s style (and the resulting overuse of the word “vintage” itself). But we still like to mix some history into our wardrobes, which is why a place like Coal Umbrella is so welcome in 2008.

Located on the hippest part of University Ave in Provo, Coal Umbrella is a true vintage shop (read: not junk) mixed up with brand-new paper goods and products crafted by local artisans. You can browse old T-shirts or Western button-ups for him, or look at breezy tops, ’80s skimmers and apron dresses for her. There’s also a nice variety of records to thumb through, and cool artwork always decorates the walls.
We’ll be adjusting our attitudes and heading to Coal Umbrella more often. (The employees here sure don’t dish out any attitude of their own.) The Frye boots won’t a be a prize $4.99 like back in ’01, but $19.99 for a one-of-a-kind top ain’t half bad. Especially not when time is money.
p.s. We used the word “vintage” just three times here. Well, now four.
{Under My Umbrella}
Coal Umbrella
157 N. University Avenue
Provo, Utah
(801) 369-4124
www.coalumbrella.com