Soel Boutique

We weren’t kidding when we said a shopping daytrip to Provo is good for the soul. Err … Soel.
Soel boutique in Provo turns up plenty of soul food in the form of carefully-crafted apparel packed with embellishments and trendy details. We spied with our little eyes pieces we wouldn’t mind stocking our closets with from favorites like Ella Moss, Free People, Michael Stars, French Connection, Diesel and Splendid—whether it’s a chunky sweater, urban trench or supersoft tee.
Or you might find a Soel mate in a pair of leather Dollhouse T-strap heels or sleek All Black flats. You’ll also see shoes from DV, Frye and Beviel. Other novelties include smallish doodads like magnets, Jill Bliss notecards, Orla Kiely bags and patterned umbrellas.

Despite the fact that a good portion of Soel’s square footage is devoted to a yoga studio, the arts and crafts-influenced showroom remains sizey, with nooks for baby stuffs (a crib stocked with sock monkeys) and goods for gents (think Ben Sherman, G Star and Modern Amusement). Also stuffed into baskets, antique shelving systems and across vintage tabletops are porcelain bowls, stockings, picture frames, serving trays, recipe books and oven mitts—perfect for the collective soul.
Even if it’s taken out on your wallet, a trip to Soel is good for the heart and soul, especially if you’re a nay-sayer on behalf of Utah’s shopping potential. We daresay this one could change you, inside and out. (Remember the yoga studio….)
{Soel Music:}
Soel Boutique
4801 N. University Ave. #410
The Shops at Riverwoods, Orem
(801) 426-9644
Open Monday through Saturday, 10 a.m. – 9 p.m.
www.soelboutique.com






October 11th, 2007 at 10:20 am
Ha! Loved this write-up. So clever!
October 11th, 2007 at 4:48 pm
So glad you mentioned Soel! I love this store!!
October 11th, 2007 at 9:41 pm
This store is fabulous! Definitely check it out. The yoga studio is great as well.
October 11th, 2007 at 11:31 pm
Yay! I’m so happy you featured Soel. It is one of my favorites, I always find something I love there and never walk away empty handed!
October 12th, 2007 at 12:41 pm
I do love this store, and because of all your recent posts on shopping in Provo I headed down there last week. I was not disappointed and Soel was my favorite! Also, Morgan from Laguna Beach works there and it was kinds fun to see her too!
November 2nd, 2007 at 1:04 pm
I stumbled on your website today and am so very glad! I’ll be checking out Soel very soon!
January 8th, 2009 at 9:33 am
[...] sale this Saturday at 10 a.m. with apparel at up to 70% off and designer shoes as low as $29. Soel Boutique is offering 20% off all shoes and boots through Saturday, and 20% off denim January 12 through [...]
January 18th, 2009 at 10:36 pm
[...] buy a pair of jeans at Soel Boutique this week, and you’ll get ‘em hemmed for free. (Sorry, Lucy Longlegs but it’s [...]