We weren’t kidding when we said a shopping daytrip to Provo is good for the soul. Err … Soel.
Soel boutique in Provo turns up plenty of soul food in the form of carefully-crafted apparel packed with embellishments and trendy details. We spied with our little eyes pieces we wouldn’t mind stocking our closets with from favorites like Ella Moss, Free People, Michael Stars, French Connection, Diesel and Splendid—whether it’s a chunky sweater, urban trench or supersoft tee.
Or you might find a Soel mate in a pair of leather Dollhouse T-strap heels or sleek All Black flats. You’ll also see shoes from DV, Frye and Beviel. Other novelties include smallish doodads like magnets, Jill Bliss notecards, Orla Kiely bags and patterned umbrellas.
Despite the fact that a good portion of Soel’s square footage is devoted to a yoga studio, the arts and crafts-influenced showroom remains sizey, with nooks for baby stuffs (a crib stocked with sock monkeys) and goods for gents (think Ben Sherman, G Star and Modern Amusement). Also stuffed into baskets, antique shelving systems and across vintage tabletops are porcelain bowls, stockings, picture frames, serving trays, recipe books and oven mitts—perfect for the collective soul.
Even if it’s taken out on your wallet, a trip to Soel is good for the heart and soul, especially if you’re a nay-sayer on behalf of Utah’s shopping potential. We daresay this one could change you, inside and out. (Remember the yoga studio….)
4801 N. University Ave. #410
The Shops at Riverwoods, Orem
Open Monday through Saturday, 10 a.m. – 9 p.m.