Today Target continues its fashion adventure and officially releases the identity of the new Go International designer. We could hardly wait. This time, straight outta the Big Apple, it’s the boys from Proenza Schouler that will have an extended layover at the design-conscious superstore.

Designers Lazaro Hernandez (Miami) and Jack McCullough (New Jersey)–who make up Proenza Schouler–partnered up for a senior project at Parsons, and after getting the okay from Tim Gunn, (they seem to have had no problem “making it work”) the rest is fashion history. Only in business since 2002, the duo was awarded the CFDA’s New Talent Award in 2003. The look is typically young and sporty with pop-art and pop-icon undertones. Sounds fun.

And looks fun too. The Proenza Schouler Go International lineup is stocked with brightly-colored, feminine separates–some entirely tropical-inspired with palm patterns, while others boast a sort of eased preppiness with pinstripes and button-ups. Cardigans, bikinis, coats, skinny belts, mini skirts, seersucker pants and anoraks are all part of the Proenza Schouler package.

We’re crazy about a rose-colored, tuxedo-inspired cotton blazer for $34.99; a palm-ridden pink and purple gauze dress for $34.99; and a so-right-now chain-patterned wrap top, ideal for the office or night out for $34.99.

Look for the Spring-ready goods in stores and online on or after Feb. 4.

This entry was posted on Monday, January 15th, 2007 at 1:26 am and is filed under Fashion & Trends, Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.