We had only heard two things about the “big red door”: 1) It’s home to great deals on designer denim, and 2) it has a warehouse location. We can deal with that. We are not above warehouse as long as designer is involved.
Designer, there is. We laid eyes on many a Seven, Diesel, Paper Denim and Rock and Republic label at Big Rock Clothing Co. (1003 W. 3160 South, Salt Lake City). That part was impressive and enticing.
Call us over-critical, but we weren’t impressed by the designs themselves. Though there’s no certainty, the duds here appear to be not just out of season, but barely worthy of style points, save a rack of super-cute grey skinnies by Plastic by GSL (who we had never heard of), still priced at $69. And if you’re going to pay that much, wouldn’t you rather fork over a little more and get a prize pair that’s a little less safe and will last a few more years?
The same went for the guys’ stuff. The selection is good, but just about every pair we pulled out had too-ornate butt pockets, overdone whiskering or legs so wide two dudes could fit inside of them.
But there’s more at Big Rock than jeans. You’ll see a wall-to-wall spread (and this is a warehouse) that includes tops, jackets, belts, sunglasses, bags, thermals and more, though few of the brands were memorable.
It’s not that Big Rock isn’t worth checking out, it’s that we don’t want you to be disappointed. We’ll set the expectation-level low. That way, you’ll be super stoked if and when you find something fabulous. When you do, we want to hear about it. We’re not above being proven wrong, either. A good find is always good news.