So Cupcake

They say that good things come in threes. As far as cupcakes in Salt Lake City are concerned, we’re already on to number two. Our city’s second-ever cupcake shop opened on Saturday (as we mentioned) and its cakes have been selling like, well, hotcakes.
We stopped by the cute little eatery this afternoon, and were greeted by cheery neopolitan-striped walls, pink chandeliers, feather heart wreaths, fashion silhouette-inspired prints, and friendly staff, but not too many cupcakes. At 1 p.m., we only had blueberry and cinnamon sugar flavors to choose from. Luckily, So Cupcake also keeps the mini variety on-hand (just $1.25), so we went for a handful of them in assorted flavors.

With fun names like Starry Starry Night Vanilla (blue frosting with round sprinkles on a spice-like vanilla) and Hanky Panky Red Velvet (red on red) and at $2.50 a pop, what we were most impressed by is So Cupcake’s cake texture—a tough detail to nail. It’s not dry nor too dense, and it’s soft. The frosting is good too, with traces of almond extract.
With lots of seating and things like espresso, cafe au lait, chai and hot chocolate also on the menu, So Cupcake proves its hospitality. It’s a perfect place to go with your girls … but you best get there early. Early bird catches the worm … err, cupcake. You can see a full list of flavors here. Remember to tell them who sent you!
{See For Yourself}
So Cupcake
3939 S. Highland Drive, Salt Lake City
(801) 557-0485
Open Tuesday through Saturday, 10:30 a.m. – 7 p.m.
www.socupcake.com






February 12th, 2008 at 8:13 pm
I was going to stop by today too- I ran out of time! Good thing I guess because it was later in the afternoon. I best be going in the morning! I’m so glad that they are doing well, I love when local people succeed at their dream!
February 12th, 2008 at 9:11 pm
$2.50??? If Salt Lake is finally getting big-city treats, they’re also getting treated to big city prices. Even Magnolia is $2.25.
February 13th, 2008 at 7:40 am
I went on Saturday (thanks for the tip). It’s the cutest store and the owners are just darling! They wanted everything to be just perfect and when I ordered my mocha, they offered to make me a new one if it wasn’t exactly the way I like it since they were still figuring out the new machine. We tried carrot cake with cream cheese frosting (divine), the vanilla, and the red velvet. I highly recommend it for a fun trip with the girls.
February 13th, 2008 at 11:04 am
thanks for the review. i never like to go anywhere if it’s not YHO approved!
February 13th, 2008 at 11:51 am
i can’t wait to take my niece’s….thanks
February 14th, 2008 at 4:41 pm
i seriously have alwaya wanted to open a cupcake shop! maybe i still should down here in good ole utah county!
February 27th, 2008 at 10:59 am
I stopped in for some mini cupcakes in the afternoon, and they were out of almost everything, which was a huge disappointment for me. However, the owner’s sweet personalities, and their desire to help me with such a limited inventory, was very impressive and really won me over.
I agree the $2.50 for cupcakes do seem high. But the minis I bought were delicious and I am so thrilled they are here for us. I think they will do very well. Salt Lake City needs to realize we are a big city anymore, and you should be willing to pay or quality. I can get cupcakes at many bakeries in SLC for 35 cents each….but they are medicre….the icing is too sweet and the cupcakes are usually dry. It’s worth $1.25 to me to have a mini piece of heaven.
Rene
April 10th, 2008 at 11:31 am
When you go there, ask to say hello to Celina. She is the shop owner’s daughter, that has cerebral palsy. This little girl with her bright personality is the icing to the visit.
February 4th, 2009 at 2:03 am
There’s a brand new place in Provo that is a cupcake delicatessen. If you haven’t checked it out, you should. The strawberry shortcake cupcakes are my favorite: http://thesweettoothfairy.com
March 5th, 2009 at 8:31 am
[...] and greatest on the Beehive State’s cupcake scene … like how to win free goods from So Cupcake during the month of March. Do so [...]
March 9th, 2009 at 12:18 am
I love the look of these cupcakes! They seem perfect for parties and I love the creative names for the flavors. I will definitely be trying these!