The Dress of Your Dreams, for Under $150?

Here’s a good Valentine’s Day scenario. It’s one you all know: girl meets boy, girl and boy fall in love, boy proposes, girl accepts, girl plans wedding and finds the gown of her dreams at Target.
That’s right, Target. So maybe we didn’t know the whole story, but we’re thrilled at its ending. After debuting home decor and women’s fashion lines at the fashion-savvy big box retailer, celebrated American designer Isaac Mizrahi will debut eight gowns as part of his wedding collection—all priced around $150. The exclusive bridal line, which will also include cheap-yet-chic bridesmaid’s dresses and accessories for men, will debut at Target stores nationwide on May 1.
We have attached the only photos we’ve found because we decided that not-so-good photos are better than no photos at all. So please accept our apologies. We can tell you that, according to a press release, the dresses will come in white, ivory, and even black, and that a tulle princess dress, a silk charmeuse cowl neck sheath and a silk faille trapunto bell gown are just some of Mizrahi’s handiwork. Sounds fancy, no?
A bride-to-be will also have a choice of polishing off the look with satin peep-toe pumps or lacey high-heel slingbacks. She’ll also have the option to outfit her maids-in-waiting with matching clutches and her beau’s best men with coordinating cummerbunds.
We’re not planning any weddings, but we think any black tie-ready ensemble priced at $150 is worth celebrating—whether it comes in handy for a prom or a gubernatorial dinner. But any brides might want to consider waiting it out until May. If she can make it til then.
Ah, we love to spread good news. And we love Target for making said news-spreading so much easier to do.






February 14th, 2007 at 11:25 am
Whaaat? Just when I thought I couldn’t love Target anymore than I already do…they go bridal on me! This is very appropriate and very exciting news indeed. Happy Valentines Day fellow blog shmog friends. Love your heart out!
February 14th, 2007 at 12:51 pm
Wow. That’s a brilliant idea. If only my wedding was in 2007 rather than ’05, I could’ve saved a fortune. :)
February 14th, 2007 at 1:58 pm
What a fabulous idea! This is likely to be a HOT move for Target. Sometimes I wish I worked for them. Not in the khaki pant/red shirt kind of way, but the pant suit corporate offices kind of way.
February 14th, 2007 at 6:12 pm
I will have to echo my lovely friend Jamie Anne…Target continues to impress me by the day! And Happy Happy Heart day to all!! Lots of Loves!
February 14th, 2007 at 8:12 pm
Wow. As if I needed another reason to love that place. If only this had been done back when I got married…
February 15th, 2007 at 8:38 am
So, this is the reason why i’m not married! YES, I know that any day I’ll meet the man of my DREAMS (or Mc Dreamy) and I’ll get my wedding dress at Target! Let’s be honest It’s not like I’ve been saving my money to spend it all on my wedding dress at one of those imposter wedding shops. Thanks for the insight girls!
February 16th, 2007 at 10:32 am
I think this is a great idea for the brides to be that want a beautiful wedding of their dreams but just don’t have the funds. I think this is a great move for Target to be different. I also like that you can pick your whole wedding party out at the same time and not have to go to different places for the bridesmaids and the groom and groomsmen. Great move for Target.
February 16th, 2007 at 6:54 pm
Hooray! Maybe people will stop shopping at David’s Bridal!