Whimsy

You know the cute Kenzie clothing you keep seeing advertised in the pages of your shopping/fashion magazines? And how they’ve been impossible to track down? Well, for the past few months, many a Kenzie blouse, dress and sweater have been propped right under our noses at none other than Salt Lake’s Whimsy (2005 E. 2700 South). We should have known better.
Since Whimsy opened its boutique doors to East Millcreek shoppers nearly four years ago, it has changed owners (partially) and expanded to three retail locations: one in Draper (12197 S. Draper Gates Drive) and another in Park City (1685 Bonanza Drive). It has also become a little friendlier to the bank account. Thankfully.
When we stepped foot inside back in 2003, we were a little scared off by price tags that were more fitting for a Park City clientele. We’re happy to report that today, Whimsy is the kind of place where you can stop to pick up something special for yourself every once in a while—something with playful, feminine details; graphic patterns and soft fabrics.
You can pick up cute smocked tunics by Hazel, flouncy shirtdresses by Jaloux, and lace-trimmed jackets and tees from Kenzie’s Mac & Jac and KenzieGirl lines. You’ll see denim from Rock & Republic and Victoria Beckham (aka Posh Spice, we refuse to let her live down her tween days). All the jewel-toned jewelry surrounding the cash register is provided by local designers, and don’t forget to slip your feet into some of the season’s trendiest wedges and platforms at the rear of the store—some for as little as $36.
According to Dictionary.com, “whimsy” means: “capricious humor or disposition; extravagant, fanciful, or excessively playful expression.” Our Whimsy certainly fits the bill.






March 15th, 2007 at 2:11 pm
I wondered how long I could claim Whimsy as my best-kept secret. No more. I love their stuff, and their service has always been very helpful and friendly.